Running your practice · July 30, 2026 · 6 min read
What Should Therapy Cost? Setting Psychotherapy Fees in Canada (2026)
Market rates by discipline and region, the cost math behind a sustainable fee, raising fees ethically, and what to do about insurance maximums.
Fee-setting is where clinical values and business survival meet, and most clinicians set theirs by copying a colleague and hoping. Better: know the market, know your math, and write the policy down.
The market, roughly
As of 2026, typical Canadian session fees run about $130 to $180 for registered psychotherapists and counsellors, $160 to $220 for social workers in urban markets, and $200 to $300+ for psychologists, with meaningful regional spread. Association fee guides (like the OPA's for psychologists) are useful anchors but not ceilings or floors.
Your math, not the market's
Count real capacity honestly: a 25-session week is heavy; 20 is sustainable for most. Subtract no-show slippage, holidays, and admin time, then load in costs (insurance, registration, software, rent, taxes) and the salary you'd accept as an employee. Divide. Most clinicians who do this discover their "modest" fee was subsidizing the practice from their own health.
Raising fees without losing sleep
- Annual small increases beat rare large ones.
- 60 days written notice to current clients, effective at a clean date.
- Grandfather actively struggling clients deliberately (that's your sliding-scale capacity working as designed, see our sliding-scale guide).
Insurance maximums are not fee ceilings
Extended-health plans reimburse per their own limits; your fee is your fee. Provide accurate receipts and let clients claim what their plan covers. What you must not do is inflate receipts or split billing to game a plan.
PsychApp handles the mechanics: per-service rates on your booking page, per-client sliding-scale overrides, automatic invoicing at the right rate, and claim-ready receipts. See billing features.
Frequently asked questions
Is psychotherapy HST-exempt in Canada?
Psychotherapy and counselling therapy delivered by recognized regulated practitioners became HST/GST-exempt federally in 2024. Whether your specific registration qualifies depends on your designation and province — confirm with your accountant.
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